Melanie Martinez at Fillmore Auditorium

Melanie Martinez, the purveyor of art and electronic pop music, exudes a new persona this 2023. Fans who saw her in the third season of The Voice will no longer recognize her by her looks alone. Martinez used to don a two-toned hairstyle during the reality show in 2012. In 2014, she showcased bright blue hair during her first headlining trek, titled the Dollhouse Tour. This year, the 27-year-old singer embarks on her fourth major tour with a new look.

Martinez will be channeling the character from her 2019 film, K-12. But Cry Baby has an entirely new appeal this 2023. As Martinez rebrands for her latest promotions, she launched her new persona during Lollapalooza in Argentina. Martinez is now an out-of-this-world character, complete with a prosthetic mask – she has four eyes, green hair, pink skin, and elongated ears. The face seems to come from a sci-fi film but also straight out of a fantasy novel. Fans already received a glimpse of this new character when Martinez posted a teaser video for her latest album, Portals, on Tiktok. The video showed her character hatching from an egg – signifying her music being reborn. The teaser garnered over a hundred million views across various social media platforms. Moreover, viewers are raving about her upcoming activities, including her highly-anticipated tour!

Luckily, fans can experience this new persona up close through Martinez’s Portals Tour. The outing promotes her third studio effort, released last March 31. The record, which received wide critical acclaim, was already preceded by hits “Void” and “Death.” This new chapter in Martinez’s career is set to make history as one of the most eccentric audio and visual experiences of the year.

Portals follow Martinez’ highly-acclaimed studio albums, Cry Baby and K-12. Released in 2015, Cry Baby emerged three years after Martinez was eliminated from The Voice Season 3. The double-platinum-selling album made an immediate breakthrough and peaked at number 6 on the Billboard 200 and number 1 on the Top Alternative Albums chart.

In 2019, Martinez released her sophomore album, K-12. The album’s release was accompanied by a musical fantasy film of the same name. The album topped the Alternative and Soundtrack Albums charts and debuted at number 3 on the Billboard 200. The film features a character, Cry Baby, portrayed by Martinez.

Catch Martinez’s new persona and brand new music this spring by scoring tickets to her show at the Fillmore Auditorium! Tickets are now up for grabs!